SHU Speaks Press Release

  • Student Portrayal for Class
  • Meagan Gonzalez
  • meagan.gonzalez@student.shu.edu


Keke Palmer Coming to Seton Hall

The Student Activities Board is bringing Keke Palmer to campus for SHU Speaks

SOUTH ORANGE, NJ, November 17 – Seton Hall’s Student Activities Board is excited to announce the guest speaker for the 2019 SHU Speaks event is actress, activist, music artist, and TV personality Keke Palmer. The event will take place Thursday, November 21st at 8 p.m. in Bethany Hall.

            Just as past SHU Speakers guests, the event will include a thought-provoking lecture and Q&A with Keke. Only one ticket is permitted per undergraduate student and seats are limited. “We are really excited for Keke to come and speak on campus,” said SAB member Robert Ruszkowski. “She will bring some great insight and was a huge influence on students growing up.” 

Keke Palmer

            Keke is well known for her starring role in Nickelodeon’s Akeelah and The Bee and cable series True Jackson, VP. She also starred in one of Disney Channel’s hit movies Jump In. Palmer also recently made history as the first African American and youngest actress to star in Rodgers and Hammerstein’s musical, Cinderella. Since her early years Palmer has hit the big screen with over 20 feature films including Ice Age: Continental Drift, Joyful Noise, Brotherly Love and Imperial Dreams. She recently just published her first book, I Don’t Belong to You, Quiet the Noise and Find Your Voice. 

            To reserve tickets to the event go to Eventbrite before all the seats are taken. Make sure to follow the Student Activities Board on InstagramTwitter, and Facebook for more information and all their events in the future. 

The Student Activities Board (SAB) is a volunteer student organization dedicated to enhancing the overall feel and energy of campus life at Seton Hall University. Through extra-curricular programming, SAB offers vibrant and cutting-edge programs which are beneficial to the mind and spirit of the Seton Hall community. The Student Activities Board provides programming such as Blue Day, Winter Ball, Spring Fling, Coffee House and SHU Speaks Series just to name a few! Have a great event idea? Come to a SAB meeting and learn about what you need to do to make an event happen.



About Page

My name is Meagan Gonzalez and I am a student at Seton Hall University. I will be using this site to post blogs for my Social Media in Journalism and Public Relations class for the Fall 2019 semester. I am currently a junior with a double major in Journalism and Broadcasting and a minor in Public Relations. I’m originally from Lodi, California which is more northern towards Sacramento. With this blog I hope to improve my writing skills and become more comfortable sharing my work with others.

Content Curation: How it is Saving Journalism

With the ever-changing media industry, many believe that journalism will eventually die due to all the new technologies replacing journalists’ jobs. Journalism will forever be safe due to the concept of curating news. 

What is curation? 

If you are anything like me, you may be wondering what the concept of curating news means? Curating news is when one adds their voice to certain picked topics. Such as if one was to gather news for a certain topic from different sources and then share that information with their followers. According to editor of ShortFormBlog Ernie Smith, “Good curators know where to find interesting things because they know the paths and can provide a knowledgeable voice to make things a little easier to parse. A good curator can see a clear direction and show others the way.”

Model for how to curate news

How journalism and curation are related 

According to Online Journalism Blog.com, journalists are curators, as they hand pick from multiple sources and background facts as to what will go in their stories. Using curated content also helps journalists gain trust from their readers. If a journalist was to take all the facts and present it as their own, they would lose all of their followers. However, if they credit those in which gave them the facts and then give their opinion, they are showing readings the amount of research they did to come to that conclusion. Journalists also benefit from sharing curated content, as it helps them make connections with leaders, influencers, and helps make their name more present on social media platforms. 

Why curated content is important for marketing

Content curation is a great way for marketers to gain bigger audiences and to continuously grow. According to HubSpot, marketers can pick the most relevant and interesting information about their product or client and share that on the internet. Not only does the internet help companies get their products out to more people, but it also helps them look up information on their competitors. They can also use the internet to get a better feel for what their audience likes or dislikes. For example, after I buy a product online, I often get multiple emails from that same company showing me similar products that I may be interested in. This not only helps the company make a bigger profit, but it also makes my life as a customer easier to find the things I want. 

Curated content has proven to be a saving grace in the world of journalism and the ever-changing media market. Without curation, journalists may be out of a job before they know it.  

The Evolution of News Releases in the Media

Due to the ever-changing ways in which we receive media, news releases have also changed in recent years. In the past, our news has only been accessible through newspapers, but due to recent technologies and creations, news can be reached through multiple different outlets. 

News releases can now be accessed through apps, emails, search engines, television stations, etc. Readers can now interact with their news, such as leaving comments, sharing it with others, or posting it on their own social media accounts. News can also include different media elements such as pictures, videos, links to other websites, and advertisements. According to the PR Web, combining traditional content with multimedia applications can yield higher retention rates and drive further action on your news site. 

Aside from the different media elements one can add to their article to gain more followers, news releases are also highly dependent on the content and the keywords to grab the readers attention. I could have the best article ever written, but if my headline or keywords are not interesting, readers will never take a second look at my article. 

This could also go for publicists trying to get their press releases picked up by the media outlets they are pitching. According to Inc.com, for press releases, the content must be interesting, follow correct format, and target certain distribution companies. Publicists basically have to sell their “product” which is their press release by giving journalists and different media outlets content they need and can’t get anywhere else. 

The correct template for how publicists are expected to write press releases.

According to an interview between 39 successful publicists and reporters at Medium.com, in order for publicist to get their news releases accepted you must know your audience and connect them to the content, research and find out what that certain media outlet is looking for, and state why the company you work for is better than all of the rest. 

However, with the easy access to the internet now a days, anyone can become a publicist or journalist. For example, if I wanted to write a whole press release on a new restaurant opening in my town, there is nothing stopping me from posting it on my blog. But, due to my lower number of readers, my news may not get to that many people. That is why publicists are still required to rely on big news outlets to get their content seen, as they have higher ratings and readers. 

As the media continues to evolve, so will news releases. That is why it is important for publicists and journalists to learn and pay attention, as it is imperative to keep their jobs. 

Snapchat vs Instagram: Which is Better?

Both Snapchat and Instagram are two of the biggest social media platforms used by many today, but which one is more effective for users and advertisers?

Although Snapchat and Instagram are both social media websites, I think they are extremely different due to their content and uses. Instagram is more about a person’s image. When posting pictures on Instagram many want to portray themselves in a way that is appealing for their followers to look at. Users strive for the best captions, lighting, and scenery. Instagram is also highly used by influencers and advertisers for certain businesses. If an influencer wanted to promote a new product, they would most likely post it on their Instagram or Instagram story as then more people would see and interact with the product. According to Hearst Bay Area, Instagram appeals to a bigger age range, and to overall more people. Instagram is similar to Snapchat in the fact that they now implement Instagram stories, which resemble Snapchat stories. 

Instagram has become of the most used apps in the country.

Snapchat is a completely different media platform compared to Instagram, as it is more focused on communication through pictures and videos. Some advertisers such as Lauren Keating from Tech Timesbelieves that Snapchat should be praised over Instagram, as Snapchat is more common and laid back compared to Instagram. Snapchat was built more to capture everyday life occurrences for people, while Instagram is more thought out. Snapchat is more for users to capture special memories for themselves, while Instagram is used to show your friends and strive for the most recognition. I personally check Instagram more than Snapchat but due to Snapchat stories and streaks I found myself on it just as much every day.

Aside from social media platforms such as Snapchat and Instagram being important to the everyday user, they are also important to photojournalists. Social media platforms give photojournalists the chance to share their content with their followers and have a better chance at being discovered. Photojournalism is amazing because artist can tell their viewers a story without having to write anything. However, social media apps do pose a threat to photojournalists as they give users the power to become photojournalists themselves. With new editing apps being created daily, many people can create amazing/artistic photos all by themselves. There are even multiple filters on Instagram that allow people to edit their photos right before they post them. 

Brands also go to social media to promote their different products. They can either post their products as pictures or put them on their Instagram stories. Another great advertising technique used with Instagram is creating polls on their Instagram stories. By creating polls companies can take free/efficient surveys and advertise their new products all at the same time. Videos can also be posted to Instagram and Snapchat, which helps give out more information about products that could not be fully described in a caption. According to Neil Patel, both Snapchat and Instagram are useful to use for business, and one should not be used over the other as they both provide useful tactics. 

Social media has proven to be a very useful and groundbreaking development for not only society, but for businesses as well. I think companies should embrace using both apps compared to pinning one over the other. 

Why journalists should commend Twitter

Over the years, Twitter has become one of the biggest social media and news outlets in the world. Aside from Twitter being beneficial for the public to get the news, Twitter also helps journalists grow within their profession, and become overall better reporters. Click on the link to see why journalist are accepting Twitter. 

Benefits journalists gain by using Twitter

With the expansion of social media, many journalists feared for their jobs and found that their careers would change forever. However, they soon learned that different social medias, like Twitter, would ultimately make their lives easier. Twitter helps journalist learn of breaking news and makes it easier to find sources, as those affected will tweet about it. I’ve done such reporting, as working for the school TV station, Pirate TV, we often look for student sources for campus events, as they experience them first-hand. Twitter also allows reporters the option to follow famous individuals and different organizations. Many of these people and organizations use social media platforms like Twitter to announce their news. For example, one of the biggest proprietors of Twitter is President Trump, as he often turns to Twitter as his way to announce huge events and discussions to the world. Reporters can also crowdsource on Twitter and get multiple opinions from their readers. I think the blog post, 10 ways Twitter is valuable to journalists, by Steve Buttry, does a great job at explaining all the different positive aspects Twitter brings to the lives of reporters. 

A reporter seen using social media and his electronic device to upload his story.
A reporter seen using social media and his electronic device to upload his story.

Negative effects of reporters using Twitter 

According to an article I read from Fox News, by Howard Kurtz, many political figures feel that Twitter is causing journalists to become lazy in their stories. He states they are essentially focusing on what Trump’s tweeting instead of the other small stories, Twitter “prizes image over substance and cheap dunks over reasoned debate.” He also described how journalists are staring to miss the quality news, and focus on news that will get them more views and comments. 

Why Twitter is here to stay

I agree that journalists may be blind sighted by the bigger tweets compared to the smaller ones, but news will never be the same without social media and Twitter. Twitter has become one of the biggest news platforms, and that isn’t going to change anytime soon. I personally get all my news from Twitter by either looking to my feed or checking on the trending page. Twitter is extremely easy to access, and because it has become so popular to every generation, it is hard to imagine a social media cite gaining as much news coverage. 

What should journalist do to stay in business? 

I think those few journalists who still choose to not use Twitter need to reevaluate their careers, as if they don’t catch on soon enough, it may cost them their jobs the bigger and bigger Twitter gets. Twitter has become a sort of beacon for social media, and without any social media, reporters would write fewer and fewer stories, and would lose out on readers. 

SHU’s annual Fall at the Hall event: Who’s going and what to expect

For this assignment, I was asked to try out crowdsourcing for my most recent blog. I wanted to see what the Seton Hall community thought about certain events happening in the fall season. This proved to be harder than expected as many people did not respond to my attempts. I first started off the assignment by tweeting about 4 different Seton Hall events happening in the near future. These events included Parent/ Pirate Weekend, The South Orange Village Food Truck and Beer Festival, Pulitzer Prize nominee Sam Dagher’s lecture, and the annual Fall at the Hall event. I also posted about each event on my Instagram, hoping to get a few responses. 

            The event I received the most feedback from was the Fall at the Hall event, so that is the event I decided to focus on. Very few individuals responded to my tweet, including Junior, Education major Kelcey Sheeley. She stated that she attended the event last year and was excited to go again and see what different activities each organization brings. I also got a dm on my Instagram from one of the sororities on campus that attends every year, Alpha Omicron Pi. They stated that last year they had a face paint table, where students could come and have their faces painted with Halloween designs, and this year they plan to bring mason jars for students to be able to decorate however they would like. 

            I then decided to do my own investigating and reach out to members of the organizations in charge of putting the event together.  I spoke with Hannah Curran, who is currently the Secretary for the Greek Municipal Assembly, also known as GMA. She stated, “The Fall at the Hall event is a fall themed event for the Seton Hall community. The main purpose is to kick off the new season with fun fall filled events. You hopefully will get to see various Greek Orgs hosting different activities!” She also discussed how this event is a great way for people interested in joining Greek life, to stop by and get to talk with some of the different organizations. Activities from last year included a horse-drawn carriage, pumpkin decorating, games such as core hole and KanJam, a DJ, and a petting zoo. It has not been announced what each organization will be bringing yet, but I decided to tweet out a poll on my twitter asking the Seton Hall community what they were most excited to see again. Only four votes were cast, and pumpkin decorating is currently in the lead. However, I think it is safe to say students are excited to participate in all of the activities.

Lastly, I wanted to make sure I got opinions from Freshmen, as they have never had the opportunity to go to this event before. I interviewed 5 freshmen face-to-face, and many had never heard of Fall at the Hall. They all stated their excitement to attend and liked the fact that the university does so much to celebrate the seasons and holidays. 

This assignment proved how difficult getting readers opinions can be. Not everyone wants to take the time to express their opinions, so you have to be proactive and find sources on your own. It is all about the effort you put in, and hopefully people will eventually start to notice and help you out. Thanks to all who helped me with this assignment. 

How engaged is your audience?

Gaining likes and followers has become a pivotal sign of success for many users with social media. They follow this idea that the more followers and likes you get, the more these followers will engage with your content. This is not in fact the case, as you could have a million followers, but if they never interact with your content then it’s as if they don’t even follow you. 

I know I play victim to the social norm as every time I post I do look for how many likes I get, but what shows me who truly cares and wants to engage with my posts, are those who comment. According to the article How to Sell the Importance of Engagement Over Fan Growth on Social Media by Joe Escobedo, it describes how deep engagement on social media can increase viewers. Such as, if their content is shared and reposted more viewers will see it. Engagement can also tell you if the audience liked the content or not, as to whether it receives negative or positive feedback. This actually made a lot of sense to me because it made me think of tweets by President Trump. I honestly would never really see his tweets if people just liked them, I see his tweets because of all the different reactions and comments he receives on each one. 

Another way to promote viewers is by using search optimization, also known as SEM (search engine marketing) and SEO (search engine optimization). According to the article SEM vs. SEO: What’s the Difference and Which is Right for My Brand? By Jennifer Yesbeck, SEM is when companies use paid strategies to get their website on search engine results pages, such as being charged any time a viewer types in their best keywords for their industry all across different media platforms. SEO’s are different as they don’t pay for placement on search engine results pages. Instead they link to a certain brand website, that way they are seen as trustworthy.

I personally think that SEO’s are more ethical for businesses to get their brand out there, as according to Sherman Standberry from Lyfe Marketing, SEO’s give a company brand awareness, stronger branding, increased trust and credibility, more traffic, lower costs, better return on investment, higher sustainability, higher quality of click-through rate, and broader reach. To me, SEM’s just seem more time consuming and expensive, so why not take the route that is cheaper, more engaged, and gets you the same results? SEM’s remind me of companies who try to buy their followers to appear more likeable, but what’s the point if followers never engage with their content? My advice is to stay focused on reaching your audience and encouraging their engagement, as that is how you get your name out there. 

The positive and negative effects of crowdsourcing

Communication has always been a great trait for people to have in their careers. It encourages people to have their voices heard and get other perspectives on topics. Being a good communicator is needed in every job, especially with journalists and PR practitioners. There are many ways for journalists to have communication between readers, but one way that has really began to stand out due to social media includes crowdsourcing.

Crowdsourcing is basically a call for knowledge or perspectives from the readers on a certain topic. For example, reporters or PR practitioners may leave surveys, or read comments from their readers on their work. This is a great way to instill trust in readers, as it shows that the reporter cares about their perspective and wants to improve their writing based off what the reader would like to see. I like crowdsourcing as it makes me feel as though I have a say in the content I’m reading. I also like using crowdsourcing as a reporter because then I know I’m writing content that the reader will enjoy and look forward to reading. In Journalism NEXT, by Mark Briggs he discusses multiple incidents where crowdsourcing helped launch certain companies. “In 2000, Joshua Micah Marshall started a blog called Talking Points Memo (TPM) as an outlet for his ideas and to track the presidential election recount in Florida. Due to tips from readers, and giving assignments to readers, the blog has grown into a full-blown professional news organization with 2 million visitors” (Briggs, 96-97).

Talking Points Memo CEO Josh Marshall discusses the creation of the website and how it expanded over the years.

Another very popular app that thrives off of crowdsourcing is Waze. Waze is an app that provides traffic jams and alternate routes to take. These traffic jams are reported by users and helps the app run more smoothly and accurately. I use Waze constantly, and I like the fact that I’m helping others in their routes with my feedback to the site. The Take Your Biz website discusses multiple other apps that thrive off crowdsourcing. 

            Although crowdsourcing and communicating with the public has been proven to help companies be successful, it can also be their downfall. With these open lines of communication can also become bad press, as comments can become negative and encourage others to be negative. For example, in April of 2017, United Airlines began to be attacked after they removed a passenger from an overbooked flight, and did not apologize for humiliating the passenger, but instead for inconveniencing the other passengers. This led to many getting upset and attacking the airline with negative comments on multiple media platforms. 

            With such issues, reporters and PR practitioners must learn how to turn bad press into good press. According to an article by Crenshaw Communication, there are multiple steps on how to help. These steps include apologizing and taking responsibility for the situation at hand, be honest with readers, and keep promoting the brand. By lying or avoiding the situation, it may cause for more upheaval and issues for the company. I think it is better to address an issue that deny it all together. Crowdsourcing can be both positive and negative for companies, but putting ones name out there may be just the risk they need to make it. 

My social media scavenger hunt through SHU

This blog discusses my adventure through Seton Hall University as an assignment for my Social Media in Journalism course. My task was to walk around SHU’s campus and ask students a variety of questions and post their responses on my twitter account.

My first action for this project was to get ahold of my partner and to figure out how we would approach Seton Hall students to get the best results for our project. My partner soon reached out to me and stated how she had recently dropped the course and would no longer need to complete the assignment. I decided to take the project head on and complete it on my own.

My first stop on this journey was the library, as being a Seton Hall student, I knew that the library is often filled with students at 5 p.m. on a Tuesday evening. In the library I found many students willing to participate in the assignment and answer my questions. I then ventured into Mooney Hall where many Freshmen Studies professors are located. They were also more than willing to answer my questions. I then went to the Cove, as it is a common spot for commuter students and I wanted to make sure I included their responses as well. As a reporter, it is always smart to include a larger population of perspectives in your articles that way it is more accurate and relatable to the reader.

Once I finished my tweets I decided to sit down and read all of the tweets my classmates had posted. I really enjoyed reading the tweets because it showed how we all took different approaches to interviewing students, and that is a great example of how every reporter is different. One of my favorites was this tweet from Veronica. I really enjoyed how she used her surroundings to make the picture both attention grabbing and comical at the same time. I also loved this tweet because I related to the subject’s school spirit, as I am also a Peer Adviser on campus.

Another tweet I enjoyed reading was from David, and his fun fact about campus. There’s the saying you learn something new everyday, and I had no idea that South Orange is one of the only towns in New Jersey that still has gas street lamps. This tweet was also different from the other fun fact tweets because it talked about South Orange.

I always knew there were a lot of clubs and organizations for students to join on SHU’s campus, but Alyssa’s tweet really captures how there are always so many activities happening on campus for students to participate in.

Taylor also had a great tweet because it touched on SHU’s inclusive campus. Exemplifying Jersey Mikes and how it is available to commuter, residential, under-grad, and graduate students shows that Seton Hall tries to make all their students feel welcome on campus. All students have a place to relax and eat on campus, even if they are not living in the dorms.

This tweet was one of my favorites because it taught me something about Seton Hall I never knew before. Riley’s tweet is about a student who discusses her involvement in the Veggie Society, which I never knew existed on campus. This seems like a great club to be apart of.

This assignment was a great exercise for me. It really shed some light onto what it is like to be a reporter and interview the public. I enjoyed being able to interview other SHU students and get their perspectives on different topics. Composing tweets was also a new challenge as Twitter limits the amount of characters we are allowed to write. It was also challenging to get some answers from students as they either did not have time to answer, or were too busy trying to complete their work.

The following are my tweets from the scavenger hunt:

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